WAMS?! is an Italian start-up founded in the early stage of 2013 with the aim of turning an everyday essential into a fancy and unique design piece.
We create original and one-of-a-kind socks designed and made exclusively in Italy, for those who dare to be different.
We believe that details really matter. That’s why we pay particular attention to the quality of our socks and we decline standard production processes.
WAMS?! is an acronym which stands for -Where Are My Socks?!-, a funny question, recalling everyone’s daily treasure hunt for socks.
We took an ignored and often pushed into the background item and breathed life into it. Our aim is to give the sock the attention it deserves. Because life’s all about details.